As someone who's been in the trenches myself, I understand firsthand how challenging it can be to create offers that not only catch attention but also drive sales. It took me years of trial and error before I finally figured out a simple, repeatable process for creating offers that transcends overtime.
I’m going to walk you through the exact 5 step formula our Family uses anytime we need to create a new offer from scratch. We learned it the hard way and we want to make it easy for y’all.
Whether you are starting out or even in the business world for years, following this process will help you craft your offer tailored to your avatar that drives sales and growth for generations to come. I’ll share plenty of real world examples and tips we’ve picked up over the years so you can avoid the mistakes our family made.
But first, what is an offer?
It’s simple, it's the product or service you create to provide value and solution to your clients. As an entrepreneur, your offer is the backbone of your business. It’s what you use to attract new clients and keep existing ones coming back.
When we started our Family business, we didn’t fully understand what an offer was or how important it was. We thought we could just throw up our website, share some blogs and social media updates and wait for our audience to roll in. Oh man, was I wrong!!!
So in this blog, I’m dropping 5 actionable steps to help you craft irresistible offers that’ll have your clients begging for more…
As Alex Hermozi says, “You want to create an offer that makes a person feel stupid by saying NO." Think about it – what's something you could offer that people just can't resist? That's your golden ticket right there.
Step 1: Choose a Growing Market.
Pick a market with ample growth potential. Remember, you want a market that's not just booming now but one that has the capacity to sustain growth over the long haul. Think hotels versus NFTs; while NFTs are hot today, the future is uncertain. Aim for longevity and sustainability.
Step 2: Deliver Massive Value
Ask yourself, what value are you bringing to your market? Your offer should solve a problem or fulfill a need for your clients. Focus on delivering a dream outcome, demonstrating your expertise, and instilling confidence in your ability to deliver results.
Step 3: Product-Market Fit
Identify your target audience, refine your offer to meet their specific needs, and choose the most effective channels to reach them. Remember, clarity and specificity are key here. Don't try to be everything to everyone; instead, tailor your offer to resonate deeply with your ideal client.
Step 4: Amplify Your Marketing Efforts
Once you have a solid offer in place, it's time to turn up the volume on your marketing efforts. Utilize a mix of content marketing, paid advertising, referrals, and affiliate partnerships to generate leads and attract customers.
Step 5: Add Guarantees and Urgency
Finally, sweeten the deal by adding guarantees and creating a sense of urgency. Whether it's a money-back guarantee, a limited-time offer, or exclusive bonuses, give your customers a reason to act now.
So there you have it…remember, the offer is the heart of your business. Put in the time to get it right by understanding your ideal clients, testing variations and continually improving.
Don’t just throw an offer together and hope for the best. Follow these steps and you’ll be well on your way to creating offers that attract the perfect clients and grow your business for generations to come. Get out there and start crafting! Your ideal clients are waiting to hear from you.